A white label app is an app built and run by one company and published under another business's name, logo and colors. With HubFit's Branded App, that business is yours: clients download an app with your name from the App Store and Google Play, and we build, publish and keep it updated for you.
Your own app on the App Store and Google Play
- No setup fee
- Live in 7 to 10 business days
- Built and maintained by us
Key takeaways
- Your brand outside, a proven platform inside. No developers, no code.
- $189 a month, no setup fee, no commitment. HubFit's Branded App sits on top of your HubFit subscription and is typically live in 7 to 10 business days once your Apple and Google developer accounts are ready.
- Built and maintained for you. We build, submit and maintain your iOS and Android apps, including store review and the privacy policy.
- Far cheaper than custom. A custom app costs about $80,000 to $250,000 and 6 to 12 months to build.
What is a white label app?
A white label app is a ready-made app that a business licenses and publishes as its own. The provider builds and maintains the software, and the business puts its name, icon and colors on it.
The white label app meaning in plain words: someone else's engine, your name on the door.
For fitness businesses, the engine is a coaching platform with training, nutrition, check-ins and messaging already built. A white label fitness app (or white label coaching app) gives that platform's client app your branding instead of the platform's.
White label vs custom app
A white label app gives you your own store listing without the cost of custom app development. Here's how it compares with building your own.
| White label app | Custom-built app | |
|---|---|---|
| Who builds it | The platform | Your developers |
| New features | Arrive with updates | You pay for each |
A third option, your logo inside someone else's app, is the one people mix up with white label. HubFit's Custom Branding puts your logo and color inside the HubFit client app, but the app on the stores is still called HubFit.
The Branded App is the real thing: your own custom branded app on the App Store and Google Play, under your name and icon. Clients search for you, not for us.
Why get your white label app with HubFit?
HubFit is the proven way to get your own app for coaches, personal trainers, nutrition coaches, creators, gyms and studios whose clients open an app every week.
A branded app only pays off if clients actually use it. What keeps your icon on their home screen is what's inside, and with HubFit that's the full coaching platform.
The coaching your clients do every day
When you compare white label apps, look past the logo and ask what a client does after they open it. In your HubFit app, the program, the food log and the daily habits all live in one place, so clients never juggle a spreadsheet, a calorie counter and a group chat. Every workout logged and every meal tracked happens under your brand.
- Training. Clients follow the program you build, log every set as they go and see a personal record the moment they hit one.
- Nutrition. They log food by search or by scanning a barcode, against the macro targets you set, and follow your meal plans and recipes.
- Habits. Water intake, vitamins and meal prep sit on their home screen with reminders and streaks, so the small things get done between check-ins.
Reasons to come back between sessions
Coaching happens on set days, but loyalty is built on the days in between. A client who has a workout to follow on a rest day, a badge just out of reach or a group cheering them on keeps opening your app, and that habit is what keeps them paying. These features turn your app from a logbook into somewhere clients want to be.
- On-demand workouts. A library of follow-along workouts clients can do anytime, at home or in the gym.
- Challenges. Milestone challenges with badges to unlock, and step challenges with a leaderboard.
- Community. A space in your brand where clients share wins, ask questions and keep each other going.
What comes with your app
Check-ins, progress tracking and messaging are in your app too, so the whole coaching relationship runs under your name. Around that, HubFit takes care of everything a development team would:
- Built on the #1 coaching app, rated 4.9. Your app runs on the platform behind HubFit's own app, the #1 coaching app, rated 4.9 on the App Store and Google Play. Your clients get a polished, proven app from day one.
- A library ready on launch day. 5,000+ exercise videos and 5,000+ recipes are in your app from the start, so you can build programs and meal plans straight away.
- Free for your clients. They download your app and use it at no cost.
- Built, submitted and kept up to date for you. We prepare the store listings, handle App Store and Google Play review and the privacy policy, and new HubFit features and fixes reach your app automatically.
- No disruption for clients. Clients already on HubFit download your app and sign in with their existing details. Their programs, history and messages are all there.
How does a white label app work?
A white label app works by running many branded copies of one app on a single platform. With HubFit it takes four steps:
- Share your brand. Your app name, logo and brand color. No brand kit yet? We help you settle the name, icon and color.
- Open your Apple and Google developer accounts. Enroll your business as an organization (a free D-U-N-S number); we walk you through it.
- We build and submit. We build the iOS and Android apps and take them through App Store and Google Play review.
- Your app is launched. Clients find it by searching your name.
Apple only accepts a coaching app from the business behind it (guideline 4.2.6), so it's published under your business.
How much does a white label app cost?
A white label app costs a monthly fee plus the app stores' own fees; a custom app costs far more to build and run.
| Cost | HubFit Branded App | Custom-built app |
|---|---|---|
| Build | Included | $80,000 to $250,000 |
| Time to launch | 7 to 10 business days | 6 to 12 months |
| Monthly | $189 + subscription | $2,000 to $5,000 |
The custom figures are our estimate for building and running a coaching app: hosting, maintenance, video and notifications. Store fees are paid to Apple and Google.
Year one, worked out. The Branded App is $189 a month on top of your HubFit subscription, so $2,268 a year, with no setup fee. Add Apple's $99 and Google's $25, and the add-on and store fees come to $2,392 in the first year, with your HubFit subscription on top.
Does the math work for you? Apply for your branded app.
What are the pros and cons of a white label app?
The big advantage is a branded app in days instead of months, with no development team. The trade-off is that you license the product rather than own the code.
- Pros: fast launch, no developers, store listing and updates handled, proven features, your name on clients' home screens.
- Cons: no feature unique to your business, and a monthly fee rather than code you own.
When you compare providers, ask where client data lives and whose name shows as the seller in the stores.
FAQ
These are the questions people ask most about white label apps.
What is a white label version of an app?
A white label version of an app is a copy of an existing app published under a different business's brand. It has the same features as the original, with a new name, icon, colors and store listing. The business that publishes it doesn't build or maintain the software. The provider does that.
Is white labeling legal?
Yes. White labeling is a normal licensing arrangement when the provider licenses the software to you. The app stores add their own rules: Apple wants the app submitted by the business that provides its content. So publish under your own developer account, as every HubFit Branded App is.
Do I need my own Apple and Google developer accounts?
Yes. Store rules require a branded app to be published under the business's own developer account. Apple charges $99 a year and Google Play a one-time $25. We guide you through enrolling, step by step (how publishing on the App Store works).
Will my clients know the app runs on another platform?
Usually not, and they don't need to. Clients see your app name, your icon and your business as the seller in the store; if the seller is the platform, that's a red flag, not a real white label app. Day to day they use your program, your check-ins and your messages.
Who owns a white label app and the client data?
You own your brand, your store listing and your client relationships; the provider owns the software. With HubFit's Branded App, the app is published under your business, so your name is on the listing and your clients stay your clients.
How long does a white label app take to launch?
A white label app usually takes days to weeks, against months for a custom build (what a custom build costs). HubFit's Branded App is typically live in 7 to 10 business days once your Apple and Google developer accounts are ready. We handle the build, store review and privacy policy in that time.
Get your own app, without the build
Your name on your clients' home screens, the full HubFit platform inside, and no code to write. You apply with just your business details, with nothing to pay today and no commitment.
Your own app on the App Store and Google Play.
- Your name, icon & colors
- On the App Store & Google Play
- Built & maintained by us
Maya Moves
by Maya Brooks
