The best white-label fitness app is HubFit, our top pick. Your clients get an app under your name on the App Store and Google Play, and we build, submit and maintain it for you. There's no setup fee, and it's typically live in 7 to 10 business days once your developer accounts are ready.
Key takeaways
- HubFit is the top pick: your own app on both stores, built, submitted and maintained for you, for $189 a month on top of your HubFit subscription.
- "Branded" means three different things: your logo inside the vendor's app, your own store listing, or an app built from scratch. Only the last two put your name on the App Store.
- A store-listed app runs through developer accounts in your business's name: Apple charges $99 a year and Google Play $25 once.
- Price any option at the client count you'll reach in a year. A top plan, a one-time fee or a client minimum can change the total.
How we compared. We make HubFit, so this ranking is ours, judged on your own listing, who builds it, cost as you grow and launch time.
What is a white-label fitness app?
A white-label fitness app is a coaching platform's app published under your business name, icon and colors, so clients download your app, not the vendor's. The software runs underneath, and your clients only see your brand.
"Branded" gets used for three different things:
- Custom branded. Clients download the platform's app, which shows your logo. No store listing of your own.
- White-label. Clients download your app, under your name, from its own listing on both stores.
- Custom build. An agency builds an app from scratch, with its own store listing.
Only the last two put your name on the App Store. If clients searching your business name matters to you, that's what to look for.
Your own app on the App Store and Google Play
- No setup fee
- Live in 7 to 10 business days
- Built and maintained by us
The best white-label fitness apps, ranked
HubFit ranks first, followed by four other ways to get a fitness app under your own name.
1. HubFit
HubFit is the #1 coaching app, and its Branded App gives you your own app on the App Store and Google Play under your business name, icon and brand colors. Clients find it by searching your name, and you're listed as the publisher. We build it, submit it and maintain it, so you coach and we run the app.
What your clients get. Our whole platform, in an app with your name on it: 5,000+ exercise videos and 5,000+ recipes to build from, plus check-ins, progress tracking, messaging and payments. Push notifications arrive in your name, and the app is free for your clients.
The coaching, in your app every day
A branded app pays off only when clients open it every day, and they open it for the coaching, not the logo. So when you compare apps, look past the icon and check where the program, the food log and the daily habits live. In your app, they all live in one place, under your name:
- Training. Clients follow the program you build, log every set with the rest timer running and see a personal record the moment they hit one, so you see the work, not a guess.
- Nutrition. They log meals by search or barcode against the macro targets you set and follow your meal plans, so you know what they actually ate.
- Habits. Daily habits like vitamins, meal prep and water intake build streaks with reminders, so the small things get done between check-ins.
Reasons to come back between sessions
The days you don't see a client are the days they drift, and that's where an app under your name earns its keep. These features put your brand on their screen between check-ins and give them something to do there, so your coaching stays part of their week:
- On-demand workouts. Follow-along workouts you record once, which clients stream from your app anytime, at home or away.
- Challenges. Milestone challenges where clients earn badges as they train, and leaderboard challenges that track everyone's progress for you.
- Community. A private feed in your brand where clients share wins, cheer each other on and hear from you.
Getting your app live
Who does what.
| You | We | |
|---|---|---|
| Your brand | App name, logo and color | Settle your icon and colors with you |
| Developer accounts | Enroll your business with Apple and Google Play, then give us access | Walk you through both, step by step |
| Build and review | Nothing | Build the iOS and Android apps, prepare the store listings, handle the privacy policy and App Store and Google Play review |
| After launch | Coach your clients | Ship new features and fixes to your app automatically |
How fast. Your app is typically live in 7 to 10 business days once your Apple and Google developer accounts are ready. Applying takes only your business details, and there's nothing to pay when you apply.
What it costs. $189 a month on top of your HubFit subscription, as one add-on, with no setup fee and no commitment. Apple's $99 a year and Google Play's $25 one-time fee are paid to them in your own accounts.
Clients you already coach. Once your app is live, they download it and sign in with the details they already use. Their programs, history and messages are all there.
Why it ranks first:
- Your name on both stores, iPhone included. Its own App Store and Google Play listing, published from your developer accounts.
- Done for you. The build, the listings, the privacy policy, store review and every update after launch.
- Built on a 4.9-rated app. It runs on the same platform as our own app, rated 4.9 on the App Store and Google Play.
2. Trainerize
Trainerize is a coaching platform for independent trainers, nutrition and lifestyle coaches, studios and gyms, up to multi-location clubs. It offers a branded app in two forms, and the difference matters when you want your own name in the stores.
On its Pro plans, the custom-branded app is a one-time fee on top of the monthly plan. Android clients get an app with its own Google Play listing. iPhone clients download the shared ABC Trainerize app and see your branding once they sign in, and the name under the icon on their home screen is "Fitness App". Its Studio and Enterprise plans include a branded app with its own listing on both stores, published under your Apple developer account, enrolled as an organization with a D-U-N-S number.
Plans are priced by client seats, with Enterprise quoted by its sales team.
- What to check: which plan puts your name on the iPhone App Store, not only on Google Play.
With HubFit's Branded App add-on, your app has its own listing on the App Store and Google Play, and you're listed as the publisher.
3. Everfit
Everfit is a coaching platform for fitness, nutrition and sports coaches, and for gyms and studios. On its paid plans, custom branding dresses the Everfit app in your logo, colors, splash screen, backgrounds and a welcome video. A one-time advanced branding option lets clients switch the app icon to yours, but the branding still lives inside the Everfit app.
An app with its own App Store listing comes only with Everfit's Enterprise white label, which needs at least 500 clients. To set it up, you provide a D-U-N-S number, proof of brand ownership and trademark, and your own Apple and Google developer accounts with Everfit added as an admin.
The pricing model starts with a free tier for a handful of clients, then Pro and Studio plans priced by client count, with add-ons for automation, payments and meal plans. Enterprise is priced by quote.
- Before you commit: count your clients today, and check that your trademark paperwork is ready.
You apply for HubFit's Branded App with just your business details, and we walk you through the rest.
4. Kahunas
Kahunas is a coaching platform for online coaches and personal trainers, with live 1-to-1 onboarding on every plan. Its three plans step up by client count. The two lower plans run on Kahunas-branded iOS and Android apps, and your own branded apps, each with its own store listing, come with the top plan. You pay Apple's developer fee yourself, and Google Play needs an organization account with a D-U-N-S number.
Read as a pricing model, the branded app isn't a separate add-on: it's bundled into the top plan, so the plan you pick decides whether you get one.
- What to check: Kahunas says a branded app must include at least one Apple in-app purchase, and Apple takes a commission on those. Plan how your clients will pay you before you launch.
Our Branded App is an add-on to your HubFit subscription, and we guide you through setting up both developer accounts, step by step.
5. My PT Hub
My PT Hub is a platform for personal trainers, fitness coaches and nutritionists, built around unlimited clients on its middle and top plans. Branding comes in three steps. Your logo and colors inside its app are part of every subscription. A one-time custom icon swaps in your app icon, though the app's name stays My PT Hub. The white-label app is the full version: your own name, icon and store listing, plus a branded Apple Watch app.
The pricing model stacks. There's an entry plan for a few clients, an unlimited middle plan, and a top plan that bundles every add-on. The white-label app is a monthly add-on on the middle plan or included in the top plan, and it isn't offered on the entry plan.
- What to check: what you'll supply and how long you'll wait. My PT Hub asks for your Apple developer account, a D-U-N-S number, a website and a privacy policy, and says the app is published within several weeks.
With our Branded App, store review and the privacy policy are handled for you, and it's typically live in 7 to 10 business days once your developer accounts are ready.
How the 5 white-label fitness apps compare
Here's how the five stack up on pricing model and where your app is listed.
| App | Pricing model | Branded app |
|---|---|---|
| HubFit | $189/mo + subscription | Both stores, built for you |
| Trainerize | Depends on plan | Both stores |
| Everfit | Custom quote | Both stores |
| Kahunas | Depends on plan | Both stores |
| My PT Hub | Add-on, or its top plan | Under your name |
What does a white-label fitness app cost?
With HubFit, a white-label fitness app costs $189 a month on top of your HubFit subscription, plus Apple's and Google's own fees.
| HubFit | Custom build | |
|---|---|---|
| Up front | $0 | $80,000 to $250,000 |
| Monthly | $189 + subscription | $2,000 to $5,000 |
| Apple and Google | $99/yr + $25 once | $99/yr + $25 once |
| Time to launch | 7 to 10 business days | 6 to 12 months |
| Updates and review | Handled by us | Your developers |
The custom-build figures are our estimate.
On any platform, price the app at the client count you'll reach in a year. A top plan, a one-time fee or a client minimum can change the total.
How does launching with HubFit work?
Launching takes three steps, and we do most of the work.
- Apply and share your brand. Business details are enough to apply. We settle your app name, icon and color with you.
- Open your developer accounts. You enroll your business with Apple and Google Play, and we walk you through both, step by step.
- We build, submit and launch. We build the iOS and Android apps, handle the privacy policy and store review, and your clients download your app.
Start your free D-U-N-S number early and your launch moves faster. Apply for your branded app, and we'll guide you from there.
How do you choose a white-label fitness app?
Choose the option that publishes in your own developer accounts, handles store review for you and stays affordable as your roster grows.
Questions to ask any vendor before you sign:
- Will the app be published in my developer accounts, or yours?
- Will my business show as the seller name on the App Store?
- What happens to the app and my clients' data if I leave?
HubFit is the top pick for every kind of fitness business. Personal trainers and online coaches get training, nutrition, check-ins and community under their own brand. Gyms and studios get a member app under the gym's name that runs beside the booking system they already use.
FAQ
These are the questions coaches and gym owners ask most about white-label fitness apps.
What is the best white-label fitness app?
HubFit is our top pick. Your clients get an app under your name on the App Store and Google Play, running our whole platform, and we build, submit and maintain it for you. You can apply with just your business details. See your own branded fitness app for the details.
How much does a white-label fitness app cost?
With HubFit, the Branded App is $189 a month on top of your HubFit subscription, with no setup fee. Apple charges $99 a year and Google Play $25 once, paid in your own accounts. Elsewhere, the app usually comes with a top plan, an add-on or a custom quote, sometimes with a one-time fee or a client minimum.
How long does it take to launch a white-label fitness app?
With HubFit, your app is typically live in 7 to 10 business days once your Apple and Google developer accounts are ready. Other platforms quote around four to six weeks. Start your free D-U-N-S number early and your launch moves faster.
Do I need my own Apple Developer account?
Yes, for a listing under your own business name. Apple shows the enrolled organization as the app's seller and asks organizations for a D-U-N-S number, which is free. The Apple Developer Program is $99 a year. With HubFit, we walk you through setting up your Apple and Google accounts, step by step. Our guide to publishing on the App Store covers the rest.
Is white-label better than custom app development?
For most coaches and gyms, yes. White-label puts you on both stores for a monthly fee, with updates and store review handled for you. A custom build costs far more and takes months, so it makes sense only when the app itself is your product and you need features no platform offers. Our fitness app development cost breakdown prices a custom build.
Can a gym or a personal trainer get a white-label app?
Yes. HubFit's Branded App is made for gyms, studios, personal trainers, online coaches, nutrition coaches and creators. A gym gets a member app under its own name on both stores, beside the booking system it already uses. A trainer gets training, nutrition, check-ins and community in an app under their own brand.
Your app, under your name
Your own app on both stores, built and maintained for you, with no commitment and nothing to pay when you apply.
Your own app on the App Store and Google Play.
- Your name, icon & colors
- On the App Store & Google Play
- Built & maintained by us
Maya Moves
by Maya Brooks
