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HubFit vs TrueCoach
HubFit brings training, nutrition, check-ins, payments and your clients' app into one platform. Here's how it compares with TrueCoach, feature by feature.
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Coaches Trust HubFit
50,000+
Thousands of coaches use HubFit to grow and manage their fitness business.
Trusted Reviews
3,000+
#1 rated coaching platform. With 3,000+ five-star reviews across all platforms, coaches simply love HubFit.
Coach Satisfaction
99%
99% of coaches on HubFit rate their experience as excellent.
At a glance
HubFit vs TrueCoach in one look
HubFit is a modern, all-in-one platform for online coaches and personal trainers: quick to set up, simple for your clients, and built so you run your whole coaching business from one place. Where TrueCoach uses MyFitnessPal for food logging and charges a fee on client payments, HubFit builds nutrition in and adds no markup.
HubFit
TrueCoachWhy switch
Why coaches switch from TrueCoach
A modern, fast app for you and your clients, with nutrition, check-ins and payments built into one platform.
No HubFit markup on client payments
TrueCoach Payments takes a flat 5% fee on every client payment (the invoice total, refunds included), plus $15 per chargeback, and it's only available to coaches in the US, UK, Australia and Canada. HubFit's Payments & Packages come with Premium, in 9 currencies with Apple Pay and Google Pay, and HubFit adds no transaction markup: you pay Stripe's standard rate.
- HubFit
- No HubFit markup, 9 currencies
- TrueCoach
- 5% per payment; US, UK, AU and CA only
Contact information
Payment method
Card
Card information
Cardholder name
Country or region
StripeNutrition built into the app
TrueCoach nutrition means macro targets plus MyFitnessPal; it doesn't list a built-in food database, barcode scanner or recipe library. HubFit includes a nutrition tracker with a barcode scanner, meal plans and a 5,000-recipe library from Standard, and the Smart Meal Planner and Meal AI on Premium.
- HubFit
- Tracker, barcode scanner, 5,000+ recipes
- TrueCoach
- Macro targets plus MyFitnessPal
A full meal plan from a few choices
Set a calorie goal, pick a macro split, choose how many meals and any dietary needs, and HubFit builds the plan with real meals and macros. Swap any meal, then save it to your client.
- Macro splits: Balanced, High Protein, Low Carb, Keto, Low Fat or your own
- 3 to 6 meals a day, from 800 to 6,000 calories
- Dietary filters: keto, vegetarian, vegan, pescatarian, gluten-free, dairy-free, nut-free, paleo
- Every meal comes with its macros, and you can swap any of them
- HubFit
- Smart Meal Planner on Premium
- TrueCoach
- Meal plans shared as PDFs or files
- Calorie goal
- 2,000 kcal
- Macro split
- High Protein
- Total meals
- 4 Meals
Check-ins with their own builder
TrueCoach doesn't list a native form builder; its help center suggests building check-ins in the workout builder. HubFit check-ins have their own builder with 11 question types, from progress photos and video to signatures and synced metrics, plus recurring schedules, a review inbox and side-by-side comparison.
- HubFit
- 11 question types, review inbox
- TrueCoach
- No native form builder listed
Your own app on the App Store
TrueCoach custom branding, on Standard and Pro, puts your logo and color inside the TrueCoach app plus a yourname.truecoach.co subdomain; it doesn't list your own app in the App Store. With HubFit's Branded App add-on (by application), your app has its own App Store and Google Play listing under your name, icon and colors.
- HubFit
- Own App Store and Google Play listing
- TrueCoach
- Your logo inside the TrueCoach app
Her Heart Fit
App Store · Google Play
A social feed for your clients
TrueCoach Groups are client segments for messaging and assigning programs, and its group messages are limited to 20 people. HubFit Community is a private social feed where clients post updates, run polls and connect with each other, on Ultimate.
- HubFit
- Social feed with polls, on Ultimate
- TrueCoach
- Groups; group messages up to 20 people
“I've used a lot of coaching platforms and this is the only one where I've been really happy with how it works. You don't have to have five different programs just to coach people. Everything is in one place.”
Start with a 14-day
free trial.
Cost
What 50 clients cost each month
$95.98 a month less on HubFit, both billed monthly ($1,151.76 a year). TrueCoach also takes 5% of every client payment; HubFit adds no markup to Stripe's rate.
HubFit Premium58% LESS$95.98 a month less
- Premium plan (up to 100 clients)$69
- Meal plans, Smart Meal Planner and Meal AIIncluded
- Stripe payments, no HubFit markupIncluded
- Challenges and Custom BrandingIncluded
TrueCoach Pro$95.98 a month more
- Pro plan (up to 50 clients, billed monthly)$164.98
- Payments fee on every client payment5%
- Fee per chargeback$15
Feature by feature
HubFit vs TrueCoach: the full comparison
Every row names TrueCoach's plan or add-on, so you can check it against their pricing page.
| HubFit | TrueCoach | |
|---|---|---|
| Cost | ||
| 50 clients with meal planning and payments | HubFit$69/monthPremium, up to 100 clients | TrueCoach$164.98/monthPro, up to 50 clients, billed monthly, plus 5% of every client payment |
| 20 clients | HubFit$39/monthStandard, up to 50 clients, nutrition and check-ins included; $69 on Premium with payments | TrueCoach$69.98/monthStandard, up to 20 clients, billed monthly |
| Prices above 50 clients | HubFitPublished up to 500 clientsUltimate: $209/month for 200 clients, $419/month for 500 | TrueCoachNot publishedAbove 50 clients, TrueCoach quotes special pricing |
| Nutrition | ||
| Meal plans and recipes | HubFitIncludedMeal plans and 5,000+ recipes from Standard; Smart Meal Planner and Meal AI on Premium | TrueCoachMacro targetsCalorie and macro targets; meal plans shared as PDFs or files |
| Food logging | HubFitIn-app trackerFood database and barcode scanner, from Standard | TrueCoachThrough MyFitnessPalOr entered by hand; doesn't list a built-in food database |
| Business | ||
| Client payment fees | HubFitNo HubFit markupIncluded on Premium; you pay Stripe's standard rate | TrueCoach5% per paymentOn the invoice total, refunds included, plus $15 per chargeback |
| Where payments work | HubFit9 currenciesUSD, GBP, EUR, AED, AUD, CAD, NZD, NOK and CHF, with Apple Pay and Google Pay | TrueCoach4 countriesCoaches in the US, UK, Australia and Canada only |
| Your own app on the App Store | HubFitYour own listingUnder your name, with the Branded App add-on | TrueCoachBranding inside its appStandard and Pro: your logo and color in the TrueCoach app, plus a subdomain |
| Coaching | ||
| Check-ins | HubFit11 question typesReview inbox, side-by-side compare, Loom feedback | TrueCoachNo native form builder listedIts help center suggests building check-ins in the workout builder |
| Habits | HubFit40+ ready-made habitsStreaks, completion rates and reminders, on every plan | TrueCoachAdvanced tracker from StandardBasic habits on every plan, still labeled a beta |
| Wearables | HubFitFrom $39/monthIncluded on Standard: Apple Health, Health Connect, Garmin, Fitbit, Oura, Whoop and more | TrueCoachFrom $69.98/monthStandard and Pro only, billed monthly |
| Automations | HubFitBuilt inOnboarding Flows from Standard, AutoFlow sequences on Premium | TrueCoachThrough ZapierIts Workflow Automations are Zapier templates |
| Challenges | HubFitLeaderboards and badgesOn Premium, with 25+ templates | TrueCoachNot listedDoesn't list challenges or leaderboards |
| Community | HubFitSocial feed with pollsOn Ultimate | TrueCoachGroupsClient segments for messaging; group messages up to 20 people |
| Client experience | ||
| On-demand content | HubFitRecipe Books and Workout StudioRecipe Books on Premium, Workout Studio on Ultimate | TrueCoachExercise demosIts video library is exercise demos; doesn't list on-demand classes or courses |
Switching
How to switch from TrueCoach
You can move over in a weekend: set up HubFit once, then invite your clients.
- 1
Start your free trial
14 days free, no commitment. Keep TrueCoach running meanwhile.
- 2
Set up programs and meals
Rebuild programs, with Workout AI drafting workouts. Meals from 5,000+ recipes.
- 3
Build your onboarding once
Every new client gets their program, nutrition, habits and check-ins.
- 4
Invite your clients
Add them by email. The app is free for them, plan ready.
New client added
Onboarding flow
Online Coaching
11.80s
Program
Assigned
Meal plan
Assigned
Habits
Assigned
Check-in
Assigned
Marcus Bailey
Plan ready
Ryan Foster
Plan ready
Emily Chen
Plan ready
Sarah Mitchell
Plan ready
Noah Williams
Plan ready
Olivia Rossi
Plan ready
Daniel Osei
Plan ready
Elena Petrova
Plan ready
Jasmine Carter
Plan ready
Erik Solberg
Plan ready
Ethan Brooks
Plan ready
Maya Okafor
Plan ready
Isabella Novak
Plan ready
Carlos Mendes
Plan ready
Camila Torres
Plan ready
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Everything else
Everything else that comes with HubFit
The comparison covers the essentials. Here is the rest of the platform you and your clients get.
Everything you need to coach
Training, nutrition, check-ins, and habits: the core pillars of coaching, all built into one platform.
Training
Build workouts, track history, and run every training style: supersets, circuits, intervals, and AMRAP.
Nutrition
Create meal plans, set macro targets, and let clients log meals with the in-app nutrition tracker.
Check-ins
Schedule daily, weekly, bi-weekly, or monthly check-ins. Review everything in a dedicated review inbox.
Habits
Daily habit tracking that keeps clients accountable, with numeric targets or a simple yes/no tick. Pick from a ready-made library or build your own, checked off in seconds.
Keep clients coming back
Build a connected coaching experience with community, challenges, and messaging that drives retention and results.
Community
An in-app community feed with scheduled posts, polls, reactions, and threads. No Facebook groups needed.
Challenges
Launch fitness challenges with live leaderboards, milestone badges, and automatic progress tracking.
Messaging
Chat, voice notes, polls, GIFs, and group threads. Everything you need to stay connected with every client.
Content that coaches for you
Build a library of recipes, workouts, and resources your clients can access anytime, so you can scale without repeating yourself.
Recipe Books
Build recipe books your clients browse on demand. Full macro breakdowns, cooking instructions, and one-tap meal logging.
Workout Studio
Record and upload follow-along workout videos. Clients can stream on-demand from the app.
Resource Collections
PDFs, guides, checklists, and documents organised into collections your clients can access anytime from the app.
An app your clients will actually love.
A beautiful, branded experience on iOS and Android with everything your clients need to train, eat, and stay connected.
Frequently asked questions
Trusted by coaches worldwide
Join 50,000+ coaches who use HubFit to manage, grow, and scale their fitness coaching business.
Having used multiple different coaching platforms over the years — I've been in the fitness industry 15 years now — this one has definitely delivered more than any other and it's only getting better.
I've used a lot of coaching platforms and this is the only one where I've been really happy with how it works. You don't have to have five different programs just to coach people. Everything is in one place.
HubFit completely transformed how I run my coaching business. I went from scattered spreadsheets to a premium, polished system that my clients love. It cut my admin time by 75% and let me focus on what I do best, which is coaching.
Supercharge your coaching business
See why HubFit is the coaching platform of choice for modern fitness professionals.